When I started writing online, I mostly did it to give myself a voice and to be very honest: Unburden my friends and family with my disease, negative thoughts and in general just let those who had the energy to be there for me, be there. Slowly it became something more.
I didn't see myself as an influencer, for I just do what I always have done, talk about what I like and don't like, and some times I take photos if its good stuff I talk more about it. It was not before people I don't know began to come to be telling how they have used my post for their sick family, or have decided to take the stairs instead of the elevator, I began to see myself as someone who maybe could inspire other people.
So thank you for all the support, many of you have asked me to make an online guide, for what I have done, so here goes.
I hope you can get some inspiration from it.
1. Nail your brand!
Why should people follow you? What makes your interesting?
Social media is not a one-way road, even if many companies think so. Engage and listen, and develop your own tone. Be true to YOU, but also to your readers. If people just want static content, they can watch a tv program or read a magazine.
2. Network and work with people!
Sorry guys, just because you have a blog, and have a good idea, don't make you to a superstar. By collaborate/guest blogging/share other peoples work and work with other people/brands, you put yourself out there, and not least give yourself a lot of links, is good for SEO (search engine optimization) also the change people who you already have worked with like and engage with your post are much bigger.
Remember networking is not just whats in it for YOU, but how you can also help other people. Engage and involve yourself with people and brands without cannibalizing yourself.
3. Compare yourself with the best in your region
Facebook has in the "Insight" function a great way to monitor other people in your region, and you can see how much engagement they have pr post, which is their top-posts, if you have high traffic and low engagement, you maybe have to change the way you present your things.
For me, it becomes a bit friendly competition, but also I genuinely get happy and inspired from those bloggers who kick serious a..
4. Use the tools
Use online tools to measure your results, in the beginning; you can use Facebook insight and Google analytics, it gives you a good idea about your own progress and where you can become better. What time you should post and much more.
5. Invest in your brand
Every time I have done a bigger collaboration, I have made a budget for my Instagram and Facebook banners and boost. Remember the more who engage with your posts, the cheaper it becomes for you to buy advertising. During Malta Fashion Week, I increased my FB page almost double for 200 euro, by boosting already engaging posts.
6. Don't spam
The more negative feedback you get (hide/report/unlike) the more expensive it get's for you, and the fewer will see your content, so if you wonder why your engagement are low, try to reduce or change your content. To much negative feedback can ruin your page.
7. Keep momentum
Get people use to updates from you, engage your readers, update with things they have asked for, be active and engaging.
8. Be active online
Building up ones Social Media profile is hard work, be active, engage and be active, on news sites, brands etc (DON'T SPAM) But where it makes sense, if you have an opinion about something it make sense you comment and maybe even write about it, and then it will be ok to seed/share your writing.
9. Social Media is online Karma
Remember to be nice, when you get the traffic remember to help other people aswell. You didn't get the traffic by being selfish. Don't spam, use too many (irrelevant) tags or in general involve people/brands who are not mentioned or a part of the post. If you do that, people will start hide/ignore your posts which will give your lower and more expensive engagement (if you buy advertising)
10. Work on multiple channels
I have focused on Instagram and my Facebook page, I have about 10 Facebook groups there is also driving traffic to my page, and are slowly building up on blog, Pinterest and Twitter (I'm to old for Snapchat:)) And try to be better at working on my SEO and lnikbuilding.
AND NEVER LIKE YOUR OWN POSTS (is like laughing off your own jokes) :)
If you have any other advice I would love to hear them:)